Saturday, February 20, 2010

I'm a Purple. What are you?

People often hear that colors can easily represent your mood. I say that colors more affect it, than represtent it. Here's what I mean:
Without realizing it, the colors we surround ourselves with have a profound effect on how we feel mentally, and physically. It is suggested that the ancient Egyptians and Native-Americans used color (and light) to heal.
Colors are the environment of a business. Notice that a surgeon probably isn't wearing a red uniform, and a pharmacy won't be painted orange and green. Also, take note of all fast food chains in America. The basic colors for such are orange, yellow and red. Yellow and red are colors that are noted for increasing appetite. Appetite stimulants, if you will. Orange isn't a stimulant for appetite, but you'll find it in fast food joints, why? Because it makes the customers eat faster!
Ever tried to find a food that is blue in color? Blueberries aren't even blue, they're mostly purple!
While blue is one of the most popular colors it is one of the least appetizing. Blue food is rare in nature. Food researchers say that when humans searched for food in the neolithic stages, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple. When food dyed blue is served to study subjects, they lose appetite.
WEIRD.
The studies of 'color psychology' was born in the 1970's.
It only makes sense, that when the Americans first got interested in surrounding themselves in every color, that we'd then start to evaluate colors. Ever since, a color industry has been advising the government on things like painting jails pink, to soothe the prisoners.

And although it's a generic consensis, scientists have concluded that not every one associates the same color, with the same mood.
In 1973, Francis M. Adams and Charles E. Osgood, two scientists at the University of Illinois, interviewed people from 23 cultures about how colors made them feel. They also reviewed all the existing scientific color studies (there were 89). The rate of agreement/consistency was about 70%.

The study, "The Effect of Appropriate and Inappropriate Stimulus Color on Odor Discrimination," taken in '08 showed that people trying to work under a blue or green light did much worse than people who's task was lit by white, orange or red lights.
Makes sense, being that almost all of our lighting is white, nowa days.
So was it just by the fact that white is what we're used to, or is the light really limiting our brain's capacity to function?

In another study, people were given a glass of green-tinted cherry or strawberry juice, and could not identify the odor. When the juice was red, they knew exactly what the smell was.

We'll often paint our homes in an off-white color. White is the color of sterility, but for some of us the color will drive us mad. Can you say that a gray room would drive you crazy? Why is the classic wedding gown white? White is the color that we see, when all colors come together, harmonically. Coincidentally hooked with coming together in harmony with another being? I think not.

Your favorite color might be your favorite because it makes you feel a certain way, or makes you remember a time when you felt a certain way. In turn, your color may change your mood entirely.
Color does affect your mood. The results may vary, but as a general rule, it falls under a category of listings.

Blue - peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, and depression, reflects reliability.

Black - power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical color, mourning and death. Ever wonder where the black cat in your path came from?

Green - nature, environment, health, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.


Orange - expresses energy, balance, warmth, enthusiasm, vibrance, flamboyancy, and is demanding of attention.


Purple - royalty, spirituality, nobility, ceremony, mystery, transformation, wisdom, enlightenment, cruelty, arrogance, mourning.

Red - love, valentines, danger, desire, speed, strength, violence, anger, emergency exit signs, stop signs and blood.


White - reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, and marriage.

Yellow - joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard, spirtuality and inspiration.


What does your color say about you?

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